About UX writing, designing with words & how to speak human

About misinformation, behavioral economics & The Mystery of the Blue Mussel

About two-word stories, the hero’s journey & how to name products

About design as marketing, the meaning of advertising & mad genius

About irrational honesty, the past two years & the future of this blog

About dead words, re-animated payoffs & how to use them

About FOMO, copywriting & one-night stands

About change, compliance & the problem with perfect systems

About the beginning of the end for BMW

About purpose, a four-year-old ad & why it’s still relevant

About the best & worst commercials from the big game

About scarcity, perceived value & the secret benefits of love

About specialization & the jack of all trades

About corporate culture, blind faith & the future of work

About creations, abominations & evolutionary healthy brands

About selling technology, earning purpose & killing Nazis

About storytelling, narrative dissonance & the cult of tech

About likeness, cheap tricks & the use of metaphors

About bad weather, good stories & the power of perspective

About power, behavioral science & misguided rhetorics