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Maybe it counts double now? https://images.squarespace-cdn.com/content/v1/6176c62021770f78cd1ab7a4/9b86b103-431c-423d-bdf5-c3f6ca500b21/Screenshot+2025-02-05+at+13.42.37.png Blog - What UXW Taught Me About Advertising - Make it stand out Did it work? Drop a comment at the end of the essay. https://images.squarespace-cdn.com/content/v1/6176c62021770f78cd1ab7a4/0f17efaf-80ce-41bd-9640-ee7580eeed76/Screenshot+2025-02-05+at+12.27.10.png Blog - What UXW Taught Me About Advertising - Make it stand out Microcopy even more so. https://images.squarespace-cdn.com/content/v1/6176c62021770f78cd1ab7a4/d2db6b86-d0e3-47be-a455-12ff5797af8f/Sugarman+FLowchart.png Blog - What UXW Taught Me About Advertising - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6176c62021770f78cd1ab7a4/0cabecf8-b542-415c-b47d-677f4988920d/Screenshot+2022-12-23+at+11.15.19.png Blog - What UXW Taught Me About Advertising - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6176c62021770f78cd1ab7a4/ba01a0b1-0e92-4141-88c6-265a0def0400/Screenshot+2022-12-23+at+11.18.30.png Blog - What UXW Taught Me About Advertising - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6176c62021770f78cd1ab7a4/fd736ca1-18e5-4870-aeaa-0fbac7250323/Screenshot+2022-12-23+at+11.20.06.png Blog - What UXW Taught Me About Advertising - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6176c62021770f78cd1ab7a4/028afe38-8504-4f54-b18a-938c52468a38/Screenshot+2025-02-05+at+20.51.07.png Blog - What UXW Taught Me About Advertising - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6176c62021770f78cd1ab7a4/cfba089b-c1db-4aa3-ad44-51d21617c142/Screenshot+2025-02-05+at+13.17.36.png Blog - What UXW Taught Me About Advertising - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6176c62021770f78cd1ab7a4/4ee18d5d-845b-4c7f-bf5c-fe6cc7fe63c2/Screenshot+2025-02-05+at+13.13.28.png Blog - What UXW Taught Me About Advertising - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6176c62021770f78cd1ab7a4/a69bdf14-b1fd-4761-a4ce-96e036c7ef32/Amazon-GO-NY-2019-so-good-its-gone.jpg Blog - What UXW Taught Me About Advertising - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6176c62021770f78cd1ab7a4/61547b7c-0105-44a9-8cc6-27753b2201fb/Screenshot+2025-02-05+at+13.51.38.png Blog - What UXW Taught Me About Advertising - Make it stand out Even the boring side is interesting. https://images.squarespace-cdn.com/content/v1/6176c62021770f78cd1ab7a4/fa328450-374d-4a0e-aaba-858a7e527439/Screenshot+2025-02-05+at+14.09.42.png Blog - What UXW Taught Me About Advertising - Make it stand out If you have nothing to say, you can still help your user. This wholesome update even went viral. https://images.squarespace-cdn.com/content/v1/6176c62021770f78cd1ab7a4/c305b326-a9b5-4e2a-a875-670cd4761444/IMG_0790.png Blog - What UXW Taught Me About Advertising - Make it stand out The orange circles are the same size but perspective is everything. https://images.squarespace-cdn.com/content/v1/6176c62021770f78cd1ab7a4/4119f978-fd3a-40fd-acd5-4fa120f59592/Screenshot+2025-02-05+at+12.24.39.png Blog - What UXW Taught Me About Advertising - Make it stand out Is it ironic to end a 1500-word essay with this quote? Let me know and make a mess in the comments. https://troelshoegh.dk/anoutsiderinadvertising/what-fishy-psychology-taught-me-about-advertising monthly 0.5 2026-05-05 https://images.squarespace-cdn.com/content/v1/6176c62021770f78cd1ab7a4/237ef342-477c-4b99-8adf-313e0fbf02c8/Mussel+Brain.png Blog - What Fishy Psychology Taught Me About Advertising - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6176c62021770f78cd1ab7a4/4a0fc5dd-3937-4260-b44d-a6e5ce9deb99/Simple+detective+ornage.jpeg Blog - What Fishy Psychology Taught Me About Advertising - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6176c62021770f78cd1ab7a4/f1066a57-a0d2-4d76-b802-da8d99551fb6/Screenshot+2025-01-19+at+14.21.10.png Blog - What Fishy Psychology Taught Me About Advertising - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6176c62021770f78cd1ab7a4/a0da4f9c-acf0-4173-ada9-e54a45ebbdc4/Fishing-of-blue-mussel-in-the-world-in-1950-2014-in-tons-Developed-by-author-FAO-data.png Blog - 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What Playing Video Games Taught Me About Advertising - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6176c62021770f78cd1ab7a4/a3f2fc5b-020e-4121-91f1-1d388405efa5/top10bargainbintitles.jpeg Blog - What Playing Video Games Taught Me About Advertising - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6176c62021770f78cd1ab7a4/56169145-7a6c-4275-9f91-2cd015037ed7/fallout_4.jpeg Blog - What Playing Video Games Taught Me About Advertising - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6176c62021770f78cd1ab7a4/f21f3060-a631-4161-8712-0076eb62b087/Screen+Shot+2022-01-03+at+14.54.42.png Blog - What Playing Video Games Taught Me About Advertising - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6176c62021770f78cd1ab7a4/c4dca7ad-5bac-4d7a-b1db-46bc00ccac46/GTA5.jpeg Blog - What Playing Video Games Taught Me About Advertising - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6176c62021770f78cd1ab7a4/5a91140a-83ec-4d2f-970e-b868b803d1ad/Fallout4.jpeg Blog - What Playing Video Games Taught Me About Advertising - Make it stand out Fallout 4 hard a pretty creative character generator — but that was about it. https://images.squarespace-cdn.com/content/v1/6176c62021770f78cd1ab7a4/470cc687-64f4-40c8-adaa-5fe033d09896/Screen+Shot+2022-01-03+at+11.50.31.png Blog - What Playing Video Games Taught Me About Advertising - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://troelshoegh.dk/anoutsiderinadvertising/what-a-sexist-joke-and-religious-imagery-taught-me-about-advertising monthly 0.5 2026-05-13 https://images.squarespace-cdn.com/content/v1/6176c62021770f78cd1ab7a4/819b661d-883d-4ff8-86ad-9ce1f9b8949a/dainis-graveris-wWhwgR1jrYQ-unsplash.jpg Blog - What a Sexist Joke and Religious Imagery Taught Me About Advertising - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6176c62021770f78cd1ab7a4/8de04b95-8529-4241-810a-7cb61d9304e1/Banan.jpeg Blog - What a Sexist Joke and Religious Imagery Taught Me About Advertising - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6176c62021770f78cd1ab7a4/38f1d041-f34f-4368-ba83-1c653cd085b1/Yellow+Rose.jpeg Blog - What a Sexist Joke and Religious Imagery Taught Me About Advertising - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6176c62021770f78cd1ab7a4/70bcdbcd-c14b-42f4-802f-de274fac3081/mahdi-rezaei-ROEvObpA5Lg-unsplash.jpg Blog - What a Sexist Joke and Religious Imagery Taught Me About Advertising - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6176c62021770f78cd1ab7a4/cc8649f0-2e19-4eb3-8362-d92c4e00c3c2/vadim-sadovski-J6wTH1imoTc-unsplash.jpg Blog - What a Sexist Joke and Religious Imagery Taught Me About Advertising - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://troelshoegh.dk/anoutsiderinadvertising/what-rain-taught-me-about-advertising monthly 0.5 2025-08-12 https://images.squarespace-cdn.com/content/v1/6176c62021770f78cd1ab7a4/5af92f77-40f5-4f19-9583-735a6771bf85/thomas-charters-Fs1ehbtXZjc-unsplash+copy.jpeg Blog - What Rain Taught Me About Advertising - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6176c62021770f78cd1ab7a4/88cd7bb8-f74e-4c2a-84fa-228f158c739d/gellerup_1.jpg Blog - What Rain Taught Me About Advertising - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6176c62021770f78cd1ab7a4/84e8b205-190e-474c-9a96-eb06b414ae5e/Rosa-Parks-bus-Montgomery-Alabama-1956.jpeg Blog - What Rain Taught Me About Advertising - Make it stand out Changing minds can change the world. Why do less? https://troelshoegh.dk/anoutsiderinadvertising/what-politics-in-the-age-of-pandemics-taught-me-about-advertising monthly 0.5 2025-10-17 https://images.squarespace-cdn.com/content/v1/6176c62021770f78cd1ab7a4/60d0fed9-4aec-4191-a5fb-60fdfa2ca21c/PressemdeWEB.jpg Blog - What Politics in the Age of Pandemics Taught Me About Advertising - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6176c62021770f78cd1ab7a4/31433693-0e02-4d41-9fc4-a6ddde66c59f/Chart.jpeg Blog - What Politics in the Age of Pandemics Taught Me About Advertising - Make it stand out Data from the HOPE project found that trust in authorities among unvaccinated fell 11%. https://images.squarespace-cdn.com/content/v1/6176c62021770f78cd1ab7a4/9d3be7bb-1e53-436e-81ab-d13a8ea79abf/Mette_Finger.jpeg Blog - What Politics in the Age of Pandemics Taught Me About Advertising - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6176c62021770f78cd1ab7a4/2b31da98-cfaa-4278-9a94-15a497c21466/milgram-experiment-man.jpg Blog - What Politics in the Age of Pandemics Taught Me About Advertising - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6176c62021770f78cd1ab7a4/8f7ac024-0e8e-4f34-ae70-e66e230a1280/Shaman.jpg Blog - What Politics in the Age of Pandemics Taught Me About Advertising - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6176c62021770f78cd1ab7a4/a3c2e2c1-ab3c-485d-a235-82cf5d54104c/Screen+Shot+2021-12-05+at+12.54.35.png Blog - What Politics in the Age of Pandemics Taught Me About Advertising - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6176c62021770f78cd1ab7a4/6df967ba-06a9-45bf-b579-54d2848e1dba/Popular.png Blog - What Politics in the Age of Pandemics Taught Me About Advertising - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6176c62021770f78cd1ab7a4/e1d9a370-3d52-4dad-813f-875185130c15/Tax.jpeg Blog - What Politics in the Age of Pandemics Taught Me About Advertising - Make it stand out Heaven isn’t a selling point if you’re a satanist. https://images.squarespace-cdn.com/content/v1/6176c62021770f78cd1ab7a4/36ac9d50-9550-402a-82b5-4ec23d5e75d9/the-choice-factory-25-behavioural-biases-that-influence-what-we-buy.jpg Blog - What Politics in the Age of Pandemics Taught Me About Advertising - Make it stand out In another essay, I recommended Richard Shotton’s book “The Choice Factory” as a great tool for marketers. It would seem the recommendation extends to politicians. https://images.squarespace-cdn.com/content/v1/6176c62021770f78cd1ab7a4/3b248470-a409-42b9-b795-fb4ad120d6dd/WarFist.jpeg Blog - What Politics in the Age of Pandemics Taught Me About Advertising - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6176c62021770f78cd1ab7a4/3670e985-b636-4372-a2a1-8c7735d26fcf/Warzone.jpg Blog - What Politics in the Age of Pandemics Taught Me About Advertising - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6176c62021770f78cd1ab7a4/0d341064-a12f-4103-969e-9f08b1eea4d9/War_Matter.jpeg Blog - What Politics in the Age of Pandemics Taught Me About Advertising - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://troelshoegh.dk/anoutsiderinadvertising/what-boxing-and-dancing-taught-me-about-advertising monthly 0.5 2026-05-05 https://images.squarespace-cdn.com/content/v1/6176c62021770f78cd1ab7a4/374cbed9-872b-49ec-9424-08001cbfced3/Moshpit2.jpg Blog - What Boxing and Dancing Taught Me About Advertising - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6176c62021770f78cd1ab7a4/72c512a2-b490-4f46-8fef-dbff741c63f7/Knud+Romer.jpg Blog - What Boxing and Dancing Taught Me About Advertising - Make it stand out Knud Romer: Another outsider in advertising. https://images.squarespace-cdn.com/content/v1/6176c62021770f78cd1ab7a4/d3d73c1f-f7ea-4a0b-aec5-b83f3c512f15/Boxing_dancing.jpg Blog - What Boxing and Dancing Taught Me About Advertising - Make it stand out Why do less? https://images.squarespace-cdn.com/content/v1/6176c62021770f78cd1ab7a4/8c378622-8a84-47a9-95e6-6c3d84e090af/Ernest-Hemingway-005.jpg Blog - What Boxing and Dancing Taught Me About Advertising - Make it stand out Papa loved to fight. https://images.squarespace-cdn.com/content/v1/6176c62021770f78cd1ab7a4/4367b2e9-219d-4125-9d55-bc43da4a3969/Bukowski2.jpg Blog - What Boxing and Dancing Taught Me About Advertising - Make it stand out It’s hard to drink when you dance. And it’s hard to dance when you drink. - Charles Bukowski https://images.squarespace-cdn.com/content/v1/6176c62021770f78cd1ab7a4/70b785e1-8c36-4380-b169-888e0c888821/Screen+Shot+2021-11-28+at+22.10.04.jpeg Blog - What Boxing and Dancing Taught Me About Advertising - Make it stand out I don’t think I could have resisted writing “Where past and future are present”… https://images.squarespace-cdn.com/content/v1/6176c62021770f78cd1ab7a4/bd5ef89d-4bce-4ff6-9fec-e565e17c6a10/Ballet.jpg Blog - What Boxing and Dancing Taught Me About Advertising - Make it stand out Amazingly fundamental or fundamentally amazing? https://images.squarespace-cdn.com/content/v1/6176c62021770f78cd1ab7a4/3b936c96-6b2c-4802-b1b1-14f8546adfb2/Moshpit4.jpg Blog - What Boxing and Dancing Taught Me About Advertising - Make it stand out Fast travel to the heat of the battle. https://images.squarespace-cdn.com/content/v1/6176c62021770f78cd1ab7a4/e2348c4b-5e7c-4672-a6e5-17937aa6296c/Carlton+3.gif Blog - What Boxing and Dancing Taught Me About Advertising - Make it stand out You can tell he’s a grateful and generous lover. https://images.squarespace-cdn.com/content/v1/6176c62021770f78cd1ab7a4/737b88d6-3d27-42ee-bf32-8d245fbda7dd/Roar4.gif Blog - What Boxing and Dancing Taught Me About Advertising - Make it stand out A lot has changed — but nothing important. https://images.squarespace-cdn.com/content/v1/6176c62021770f78cd1ab7a4/c35647e9-b884-4aea-82ec-35c6800d7215/Leonardo.jpg Blog - What Boxing and Dancing Taught Me About Advertising - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://troelshoegh.dk/anoutsiderinadvertising/what-losing-everything-in-a-fire-taught-me-about-advertising monthly 0.5 2026-05-30 https://images.squarespace-cdn.com/content/v1/6176c62021770f78cd1ab7a4/7b1987ee-d3c6-4cb5-aa3b-ca48a89601bb/2-bro-s-media-LfUXV5gMDfs-unsplash.jpg Blog - What Losing Everything In A Fire Taught Me About Advertising - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6176c62021770f78cd1ab7a4/f77bd3e9-156e-4b3c-a1ba-503315013edb/IMG_0791.PNG Blog - What Losing Everything In A Fire Taught Me About Advertising - Make it stand out Local news footage of the actual fire. https://images.squarespace-cdn.com/content/v1/6176c62021770f78cd1ab7a4/11d77885-9778-46bc-9534-843051824da7/IMG_0459.jpeg Blog - What Losing Everything In A Fire Taught Me About Advertising - Make it stand out Seven years later I still haven’t finished Infinite Jest. https://images.squarespace-cdn.com/content/v1/6176c62021770f78cd1ab7a4/a75e573d-30ad-49e6-ad6c-efc13f730dab/moving-boxe.png Blog - What Losing Everything In A Fire Taught Me About Advertising - Make it stand out Pieces are easier to glue than ashes. https://images.squarespace-cdn.com/content/v1/6176c62021770f78cd1ab7a4/3c9ab392-a3f2-42b2-aa73-c00aa1861034/roman-kraft-7sPg5OLfExc-unsplash.jpg Blog - What Losing Everything In A Fire Taught Me About Advertising - Make it stand out Stock photo. Because I don’t have any. https://images.squarespace-cdn.com/content/v1/6176c62021770f78cd1ab7a4/e71d96e7-9950-4a29-a6c2-91171fab8243/AbsoluteFIre.jpg Blog - What Losing Everything In A Fire Taught Me About Advertising - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6176c62021770f78cd1ab7a4/138fab9d-a88d-4291-9f5a-4c7cfdf1b049/matt-hearne-LA0NPeHdp5A-unsplash.jpg Blog - What Losing Everything In A Fire Taught Me About Advertising - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://troelshoegh.dk/anoutsiderinadvertising/what-poetry-and-snobbery-taught-me-about-advertising monthly 0.5 2026-07-10 https://images.squarespace-cdn.com/content/v1/6176c62021770f78cd1ab7a4/c9428574-5b96-43eb-a878-b3a7067c7bbe/kitchen-aid-surrealism.jpg Blog - What Poetry and Snobbery Taught Me About Advertising - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6176c62021770f78cd1ab7a4/2e06a2f9-9993-43fe-b5f1-0514eaa5336d/Pibe.jpeg Blog - What Poetry and Snobbery Taught Me About Advertising - Make it stand out It’s not an advertisement. https://images.squarespace-cdn.com/content/v1/6176c62021770f78cd1ab7a4/bb0b7b60-f95a-4aa7-abee-f0c737e85345/Peacock.jpg Blog - What Poetry and Snobbery Taught Me About Advertising - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6176c62021770f78cd1ab7a4/4869081e-fbee-45b0-aab1-9f20d8fe26bc/Bloody+Horn.jpg Blog - What Poetry and Snobbery Taught Me About Advertising - Make it stand out Ressources spent = Pain. https://images.squarespace-cdn.com/content/v1/6176c62021770f78cd1ab7a4/c4b9d104-b98d-4982-8ebc-4d1bdbaac478/Rory.jpeg Blog - What Poetry and Snobbery Taught Me About Advertising - Make it stand out Here’s a book about it. It’s so nice I read it twice. https://images.squarespace-cdn.com/content/v1/6176c62021770f78cd1ab7a4/07b4432c-3189-4298-84e2-e629421b60e9/Rimbaud.jpg Blog - What Poetry and Snobbery Taught Me About Advertising - Make it stand out Rimbaud revolutionized literature as a teenager, got shot in the hand during a lovers’ quarrel, and was played by DiCaprio in the 1995 film Total Eclipse. https://images.squarespace-cdn.com/content/v1/6176c62021770f78cd1ab7a4/1a7e30cd-6c60-4188-9dc9-e0b1bdcbf460/Dylan2.jpg Blog - What Poetry and Snobbery Taught Me About Advertising - Make it stand out Are we running out of writers when musicians get the Nobel Prize in Literature? https://images.squarespace-cdn.com/content/v1/6176c62021770f78cd1ab7a4/bd2ae7f6-6f09-4485-b812-102b40484cc8/Darwin.png Blog - What Poetry and Snobbery Taught Me About Advertising - Make it stand out Look behind you! 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